Chief Host, Ipoti Day 2017

A highly skilled and well-rounded marketing professional with over 20 years extensive working experience in blue chip companies across all areas of marketing (brands, trade and marketing research)

As a group brand manager with british american tobacco, he managed the premium brands portfolio delivering a record 17% growth in the performance of the company’s flagship brand and outstanding results across the company’s brand portfolio in nigeria as well as several other west african markets.

He represented africa & middle east as a leading member of a global idmm project team that developed a trade marketing customer engagement blueprint that is still being used as a best practice tm&d tool for managing indirect distributors for bat worldwide.
He was a member of the ac nielsen team that carried out the company’s widely acclaimed first retail census in nigeria.
As principal partner of first katalyst marketing, he provided the required technical expertise for the development of a merchandising manual for mtn and was responsible for the strategic framework of a very novel but hugely successful rural distribution project for bat. he has worked on other projects including the launch of mamador oil into nigeria by pz willmar and many others. he is a widely travelled professional, and also a member of national institute of marketing nigeria (nimn), nigeria institute of management (nim) & advertising practitioners council of nigeria (apcon).
http://ipotiheritage.blogspot.com.ng